CEOs Should Get Serious About Longevity Leadership
Executive Summary
Expanding CEO Healthy Longevity Leadership from D,A,CH-Region towards Europe and Beyond
Global thought leadership—including recent analyses in Forbes—is highlighting a critical blind spot: many CEOs and executive teams still haven’t integrated longevity leadership into their core strategies, despite the seismic demographic shifts reshaping economies and workforces.
At THE HEALTH CAPTAINS CLUB, we believe the time has come for Corporate CEOs in Germany, Austria, and Switzerland (D,A,CH)—and their peers across Europe—to step forward as Health Captains, committing to sustainable, longevity-focused leadership.
Why CEO Commitment Matters
Avivah Wittenberg‑Cox argues that CEOs must lead longevity strategy at the ExCo level or risk leaving a vital growth strategy unaddressed
Demographic transformation is accelerating: by 2050, over 2 billion people will be aged 60+, making longevity and intergenerational workforce design an urgent business priority
Ignoring aging and longevity is no longer viable—leaders must shift from seeing it as a liability to recognizing it as an opportunity for innovation, retention, and competitive advantage
Strategic Expansion via THE HEALTH CAPTAINS CLUB
Phase 1 – DACH Region:
We are launching a targeted initiative to bring major corporations in Germany, Austria, and Switzerland on board as Corporate Members. Their executive commitment will elevate regional coordination in longevity leadership and corporate healthy longevity medicine.
Phase 2 – Europe & Beyond:
Building on DACH momentum, the Club will extend its network across Europe, inviting corporate leadership to collaborate on integrative strategies and connect with global best practices.
The Role of Corporate Membership
By joining, CEOs and their companies become key supporters of both THE HEALTH CAPTAINS COLLEGE and INSTITUTE, gaining:
Priority access for employees and business partners to institutional departments, programs, and continuing education,
A place in transdisciplinary Leadership Dialogue,
Influence in shaping Curricula and Innovation Pathways through active input from corporate members.
Call to CEOs: Be the Change You Wish to See
Your membership and philanthropic commitment as a CEO are crucial. By stepping up now:
You pioneer Corporate Healthy Longevity Medicine in your company,
You align with global principles and frameworks like those defined by WEF’s Longevity Economy Initiative
You lead workforce transformation in an age-diverse economy,
You signal leadership readiness for the longevity era.
In Summary
To transform aging into an opportunity—not a risk—leadership must start at the top. THE HEALTH CAPTAINS CLUB invites CEOs across the DACH region—and beyond—to commit to Corporate Membership, catalyzing healthspan innovation, workforce resilience, and societal impact.
Join us. Lead with longevity. Shape the future.